Hit Bag: daily fashion fix

Fashion in society & minds by the Boulevardiers

Hit Bag: daily fashion fix

Presenting the Boulevardiers

vq lilzeon the boulevardiers Vu Quan Nguyen ( @vu_quan ) and Laurent Francois ( @lilzeon ), rock'n roll born again and raised by nightlife. So called fashion bloggers. Together and with their gang, they are the Boulevardiers

Hey everyone! I’m Lionel, blogger from The Trendy Trooper, and it’s with a great...

When it comes to fashion, we sometimes have a wardrobe full of clothes but...

  • Curiously a few weeks after the sad collapse of a textile factory in Bangladesh, we have received in our mailbox a quite rare type of contact. A chinese sports shoes factory/brand had decided to reach out to us and bring its work to our attention. What has really frozen our minds is not the product [...]

  • Hey everyone! I’m Lionel, blogger from The Trendy Trooper, and it’s with a great pleasure that I join the Hit Bag team! From now on, I’ll keep a column to introduce you, dear readers, to some of the top fashion influencers in a very specific way. We’ll sneak around their closets, their bags and their [...]

  • When it comes to fashion, we sometimes have a wardrobe full of clothes but nothing to wear. Amazing dilemma of the modern consumer. What if we could always get new clothes without being ruined and at the same time get money from our wardrobe?  And actually, as Fiona Disegni, the founder of Rentez-Vous, tells us: [...]

  • Yes, we were sort of fed up with H&M advertising, presenting a gorgeous and tattooed Beckham, all over the world. A bit too easy and unrealistic for us: a precious groomed man, a **** that you could imagine through the black & white processing…It seemed a lot like what women suffer from with Photoshopped pictures [...]

  • We had this conversation last night with a French friend, who’s in charge of a top fashion e-commerce platform. And yes, we had this crazy feeling: French women, if celebrated all over the world for their *style* are actually totally frustrated. Look at any survey: they’re going to tell you they love this flower dress, [...]

  • We had a chance to finally meet Korin Avraham in London, on a sunny morning. Energetic, determined, Korin is one of the very first Israeli bloggers to reach a certain notoriety abroad. In her bag, she brought so many amazing outfits: prints, local designers, vintage, but also Dr Martens (the crazy pink shoes on the [...]

  • Free People keeps inspiring the 20-something women with a new short film: “In Roshambo: Rock, we go back in time to uncover a piece in Sheila and Chris’s relationship history before they were reunited so serendipitously on a street in New York. At this point in time, Sheila and Chris have just parted ways, and [...]

  • A few weeks ago we spotted an incredible outfit in A$AP Rocky’s video “Wild for the Night”. Two guys strolling the favelas in what resembled a palm-tree print on white shirts and a bomber jacket. These guys: A little research dropped the name of the designerwear boldly styled in this scene: Balenciaga (Spring Summer 13). [...]

  • I’ve just written an article for The Wall on why their digital strategy is just starting and why we can expect more crazy experiences in the coming months. It’s funny to see how we as consumers and fashionistos / fashionistas are more and more involved within the advertising process of a fashion brand: it’s no [...]

  • The last Adidas campaign “all in for #mygirls” might well be one of my favorite ones. As for #goforth , the campaign is related to on-going stories, making us travel all over the world, with women who claim their passion for sports and a more balanced world. On the dedicated blog, we can experience real [...]

Our last shootings ››

  • My fashion declaration of love to women living in London

    We had this conversation last night with a French friend, who’s in charge of a top fashion e-commerce platform. And yes, we had this crazy feeling: French women, if celebrated all over the world for their *style* are actually totally frustrated. Look at any survey: they’re going to tell you they love this flower dress,

    My fashion declaration of love to women living in London
  • What is luxury?

    Funny enough: I’m one of these “target audiences” which don’t feel very engaged by current luxury brands. It might appear provocative, but what you experience at Topshop is very often far better than what you get at Burberry, seriously. Luxury brands seem sometimes austere. They scare me, not because I don’t have enough money, but

    What is luxury?
  • SAINT LAURENT MUSIC PROJECT x DAFT PUNK: the big issue

    VQ had already explained why we were not really happy with the last brand manifesto of Saint Laurent Paris. The new release of the collaboration Daft Punk x Saint Laurent Music Project worries us, again! So many brands have already diluted their own gifts in simply mashing up their name to a “cool” trend. The

    SAINT LAURENT MUSIC PROJECT x DAFT PUNK: the big issue

Shopping Bag ››

Our Cover Girls ››

  • We had a chance to finally meet Korin Avraham in London, on a sunny morning. Energetic, determined, Korin is one of the very first Israeli bloggers to reach a certain notoriety abroad. In her bag, she brought so many...

  • We’ve been shooting “cover girls” for two years now. We wanted to show girls and women from any social status, any origin. The only leitmotiv is that they need to have a story to tell. And it’s also been...

  • Nina Gosse is our March Cover Girl. She’s currently studying law at Cambridge, but is also very involved in editorial & fashion projects. When meaning meets a nice smile, well, we can say we’re happy to have such interesting...

  • London is a crazy hub of lights; every village has its heroes, its passengers, its dreams and its new coffee shop. We’ve met Richelle thanks to life’s strange path, which make friends meet again together years later. From rooftop...

  • Met online while we were scouting young digital talents, Elodie stood out completely. Sole editor of her own tumblr I Am A Robot And You, she curates regularly inspiring images from cinema or musical backgrounds. We met her in...

  • We met Marie around fashion & digital. Marie works for RewardStyle,but when nights shows up, she becomes Bunch of People, a rising DJette, that you can meet in Brighton or in London underground. A contemporary slasher as we say...

  • Marion May is our back to school cover girl. A September shooting with this amazing self-taught creator, who was one of  Handymade phenomenon few months ago. Marion is now having her own journey in London, sometimes stylist for great...

  • We shot M. around Shoreditch. I had a pain in my feet and she has many fashion and arty projects…Stay tuned, and come back Monday LilzeonLaurent “Lilzeon” François is a fashion blogger & photographer. He runs a digital marketing...

  • Kim is a new Londoner. Kim is not like you’re going to see in this shooting; but as when you close your eyes and start dreaming about a parallel universe, things happen. Kim takes to the Shoreditch stage with...

  • Fashionisti, assemble! We Boulevardiers have taken our Contests to another level. In this depressing Summer Sale Season, when stores have been looted of all the sizes you were looking for, we have decided to give away 2 pieces of...

Fashion bloggers all over the world ››

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