Hit Bag: daily fashion fix

Fashion in society & minds by the Boulevardiers

Hit Bag: daily fashion fix

Presenting the Boulevardiers

vq lilzeon the boulevardiers Vu Quan Nguyen ( @vu_quan ) and Laurent Francois ( @lilzeon ), rock'n roll born again and raised by nightlife. So called fashion bloggers. Together and with their gang, they are the Boulevardiers

Time for a new interview with another top fashion influencer! Today, meet Fleur Huynh,...

There are hybrid people in London; modern magicians, casting spells of hopes in a...

  • Time for a new interview with another top fashion influencer! Today, meet Fleur Huynh, fashion editor for Apollo Novo, a France-based men’s fashion magazine. Together, we’ll enter her back-to-black wardrobe, and ask about her favorite pieces of clothing.   Rumor Time! Does every fashion editor have a house-sized closet? Well, how to start… when you [...]

  • Everybody in France has a story with Lacoste L.12.12 polos. And it started in 1933, just imagine how many family stories you can get. I remember my dad wearing one when he was playing tennis with my brother in the 80s. It was a special moment for both of them: a certain attitude, elegance in [...]

  • We’re normally pretty reluctant when it comes to the equation MEN + CATWALKS but in this case, we’re totally fan. The Council of Fashion Designers America (CFDA) released this fashion UFO, with models wearing the 3 “Menswear Designer of the Year” ‘ nominees’ creations (Thom Browne, Duckie Brown, & Michael Bastian),all singing the summer hit: [...]

  • There are hybrid people in London; modern magicians, casting spells of hopes in a violent world. And that’s the case with Rina Atienza aka @eevilmidget , a crazy phenomenon full of fireballs and ecstatic energy. She’s back from NYC where she was a panelist for the Pilipino American Unity for Progress. She’s our Cover Girl. [...]

  • There are pains, people in dismiss, people running away and people trying to get into. There are wars, some vain, some right; but can wars really act with discernment? Among these liquid dreams and nightmares, there are words, you, me, in the wagon. There are our pens and our tunes; our bags full of what [...]

  • In fashion, we’re always very keen to explore the work of seamstresses; they are the ones who sublime the vision of a designer. With the booming of digital, new crafts are opening: they are magicians with computers and cameras; they amplify the dream machine of creative industries. We met the two founders of In Nihilo [...]

  • Curiously a few weeks after the sad collapse of a textile factory in Bangladesh, we have received in our mailbox a quite rare type of contact. A chinese sports shoes factory/brand had decided to reach out to us and bring its work to our attention. What has really frozen our minds is not the product [...]

  • Hey everyone! I’m Lionel, blogger from The Trendy Trooper, and it’s with a great pleasure that I join the Hit Bag team! From now on, I’ll keep a column to introduce you, dear readers, to some of the top fashion influencers in a very specific way. We’ll sneak around their closets, their bags and their [...]

  • When it comes to fashion, we sometimes have a wardrobe full of clothes but nothing to wear. Amazing dilemma of the modern consumer. What if we could always get new clothes without being ruined and at the same time get money from our wardrobe?  And actually, as Fiona Disegni, the founder of Rentez-Vous, tells us: [...]

  • Yes, we were sort of fed up with H&M advertising, presenting a gorgeous and tattooed Beckham, all over the world. A bit too easy and unrealistic for us: a precious groomed man, a **** that you could imagine through the black & white processing…It seemed a lot like what women suffer from with Photoshopped pictures [...]

Our last shootings ››

  • My fashion declaration of love to women living in London

    We had this conversation last night with a French friend, who’s in charge of a top fashion e-commerce platform. And yes, we had this crazy feeling: French women, if celebrated all over the world for their *style* are actually totally frustrated. Look at any survey: they’re going to tell you they love this flower dress,

    My fashion declaration of love to women living in London
  • What is luxury?

    Funny enough: I’m one of these “target audiences” which don’t feel very engaged by current luxury brands. It might appear provocative, but what you experience at Topshop is very often far better than what you get at Burberry, seriously. Luxury brands seem sometimes austere. They scare me, not because I don’t have enough money, but

    What is luxury?
  • SAINT LAURENT MUSIC PROJECT x DAFT PUNK: the big issue

    VQ had already explained why we were not really happy with the last brand manifesto of Saint Laurent Paris. The new release of the collaboration Daft Punk x Saint Laurent Music Project worries us, again! So many brands have already diluted their own gifts in simply mashing up their name to a “cool” trend. The

    SAINT LAURENT MUSIC PROJECT x DAFT PUNK: the big issue

Shopping Bag ››

Our Cover Girls ››

  • There are hybrid people in London; modern magicians, casting spells of hopes in a violent world. And that’s the case with Rina Atienza aka @eevilmidget , a crazy phenomenon full of fireballs and ecstatic energy. She’s back from NYC...

  • We had a chance to finally meet Korin Avraham in London, on a sunny morning. Energetic, determined, Korin is one of the very first Israeli bloggers to reach a certain notoriety abroad. In her bag, she brought so many...

  • We’ve been shooting “cover girls” for two years now. We wanted to show girls and women from any social status, any origin. The only leitmotiv is that they need to have a story to tell. And it’s also been...

  • Nina Gosse is our March Cover Girl. She’s currently studying law at Cambridge, but is also very involved in editorial & fashion projects. When meaning meets a nice smile, well, we can say we’re happy to have such interesting...

  • London is a crazy hub of lights; every village has its heroes, its passengers, its dreams and its new coffee shop. We’ve met Richelle thanks to life’s strange path, which make friends meet again together years later. From rooftop...

  • Met online while we were scouting young digital talents, Elodie stood out completely. Sole editor of her own tumblr I Am A Robot And You, she curates regularly inspiring images from cinema or musical backgrounds. We met her in...

  • We met Marie around fashion & digital. Marie works for RewardStyle,but when nights shows up, she becomes Bunch of People, a rising DJette, that you can meet in Brighton or in London underground. A contemporary slasher as we say...

  • Marion May is our back to school cover girl. A September shooting with this amazing self-taught creator, who was one of  Handymade phenomenon few months ago. Marion is now having her own journey in London, sometimes stylist for great...

  • We shot M. around Shoreditch. I had a pain in my feet and she has many fashion and arty projects…Stay tuned, and come back Monday LilzeonLaurent “Lilzeon” François is a fashion blogger & photographer. He runs a digital marketing...

  • Kim is a new Londoner. Kim is not like you’re going to see in this shooting; but as when you close your eyes and start dreaming about a parallel universe, things happen. Kim takes to the Shoreditch stage with...

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