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Louis Vuitton Fall 2014 Men’s Shoe Collection: less is more

 

Less is more with Louis Vuitton men’s shoe collection this season. Surfing on the “two-in-one” trend, shoes mix calf “leather on the front with richly colored glazed waxed calf leather on the back”.

An adequate match for impatient customers who can’t afford to bring 3 pairs in a 24-hour bag; it will obviously solve a market need for people between Hong-Kong and New York City.

 

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Lyle scott jonathan saunders
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Lyle & Scott X Jonathan Saunders AW14: the film

Lyle & Scott x Jonathan Saunders Autumn/Winter 2014 from Lyle & Scott on Vimeo.

We had already told you about the brilliant AW 14 collection of Lyle and Scott. The collaboration with Jonathan Saunders can now be shopped at Liberty, Present, Oki-Ni and Lyle & Scott online .

Why Lyle & Scott and Jonathan Saunders? Well, the brand answers that it’s one of the most natural mash-up ever:

The Scottish kinship is obvious and Saunders signature use of colour, pattern and graphic has a clear relationship with the brand 1960’s golfing heritage.

 

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French Connection: Never Miss A Trick

What if fashion was a trickery? At the end, fashion tells one’s inner stories.

A bit like a magician, styling an identity is about sharing a tale; or leading audience to another corner.

That’s the creative idea behind “Never miss a trick” by French Connection, featuring magician Troy and model Camilla Christensen.

A poetic invitation to discover their Autumn Winter collection

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Pindrop fashion week london where to go where to eat where to get wifi
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London Fashion Week SS15: where to go, where to eat, where to party, where to get free wifi?

In few weeks, London Fashion Week is back. Amazing designers in the beautiful city.

It’s now the 4th time we’re going to attend some of the shows. And let’s face it: most of the tips we read are not exactly what we were looking for.

Basically, we had few bad experience:

  • desperately looking for food at Somerset House: queuing for 1 hour to get something ridiculously small. Realizing that we also need to have a pastry not to collapse
  • trying to leave Somerset House. Ending at Prêt à Manger. And crying
  • expecting to party @ The Box. And finally at 11pm, realizing that it’s too late and that you’d rather go back to the hotel and watch a cool series instead of attending party with PR agencies (no offence thus)
  • looking for free wifi; finally relying on 3G to send your 1Go photos

So here’s our unconventional list of tips and tricks, and cool places, created with Pindrop.

Share your thoughts! And click on the picture to access our list.

Pindrop fashion week london where to go where to eat where to get wifi

 

 

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BRAND COLLECTION FW 14 / 15
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J BRAND collection FW 14 / 15

We often forget it but J Brand was the very first brand to introduce the dark-washed skinny jean,

Something which is now a standard in every wardrobe.

The brand has just revealed its Fall / Winter 2014-15 collection.

Efficiency, nice shapes, a refocus on slim and simple shades of grey and black.

We love it.

J Brand 2 J Brand

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Saigon Block Party – Hip Youth Video

Trendwatchers from the world have their eyes laid on Tokyo, Berlin, Brooklyn, NoMa (Paris), but emerging scenes of youth culture like Vietnam are now über-exciting, shall we say.

Just watch this video made in Ho Chi Minh City (Saigon) to take a peek into a generation craving for ideas, aesthetics, style and contemporary values. In their own way, somehow.

B-R-A-V-O to Bluer Production.
Behold The Day Dreamers.
 

The Day Dreamers from BLUER VIETNAM on Vimeo.

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How to Learn French with Camille Rowe: the reason why fashion should still love France

Camille Rowe Pourcheresse was our hit-IT-heat-HIP girl in 2012 when our “friends” from fashion magazines were describing her body as “untypical” …Fashion history proved we were right as we now see everywhere a celebration of the diversity of women bodies. Anorexic shooting are now the realy “untypical”.

France as a brand is trying hard to redefine itself. We don’t have the American Dream, our myths and stories are moral, political. Not made for business per se.

Our know-how, our French Touch might be recognized worldwide, but who can really support this vision today? Most of the time, France is associated to a sort of Lost Paradise: Coco Chanel, Marie-Antoinette, Brigitte Bardot, even Carine Roitfeld…aren’t they from the past? Can they really root France in a contemporaneity?

That’s probably what Camille Rowe achieved in her French lesson: playing with clichés about the Frenchie (yes, in London, most of the guys think that our ladies are bipolar!), and suggesting a new interpretation…

A reconciliation of a sweet arrogance with an ultra-feminine power. A woman one might only desire, therefore respect.

As we like to be right, we believe far more in the Made in French instead of focusing on Made in France. France is a spirit before being a body. Camille Rowe proves once again that our French singularity is in this mix between a very physical attractiveness which empowers a captivating personality.

We love this sparkling Parisian woman: she’s evasive and so free. The best way to communicate about a French brand these days is not to tag it or qualify through the fact the brand is actually French. We need to leave the brand express its creativity. The most intriguing, disturbing, bizarre designers are the real French. A French brand should try to love complicated attitudes; French brands should maybe dive in absurdity. French brands should trouble its customers. That’s probably the only difference now of what French brands can bring on the table against every pop brand machine with a too clever, too simple speech. A French brand should be desired, should be tough to get.

Oh and Made in French don’t care about borders and territories: Camille is an American icon and / or French. Do we care?

Vive la République

 

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DKNY explores faith with #DKNYramadan

DKNY has just launched a brand new collection called  “DKNY Ramadan”.

It’s been designed by two digital socialites, Yala Golsharifi, fashion editor for Styles Magazine and Tamara Al Gabbani, fashion designer in Dubai.

A daring collection as it plays with Ramadan. Who said that fashion could not match faith?

The general idea is to provide to Muslim women some outfits which are both convenient for this special month while it does fully hide feminine body. A great example of inspiring Modest fashion.

The collection is supported by a smart communication campaign, asking the models what’s their favourite Ghabka destination (an event made to connect and socialize) or their favourite places for Sahur (the first meal before the sun awakes)

DKNY focuses on the joyful part of Islam instead of insisting on some austerity cliché when it comes to religion.

DKNY explores a territory that not so many brands want to enter, fearing hostile reactions. Yes, faith is not the enemy of womanhood. Yes, being Muslim and liking fashion can work hand in hand. A

Now it’s time to look at which consumers are going to buy this collection: are they women living between L.A. and Dubai or is the collection dedicated to more “hardcore” countries?

Sales will tell the truth!

 

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Marcus “Zyrken” Gustafsson x Björn Borg: streets as the never ending fashion playground

One of the world’s best parkour and free running athletes Marcus “Zyrken” Gustafsson from Helsingborg, Sweden is joining forces with the clothing and underwear brand, Björn Borg. Zyrken is known for his creative vaults and tricks with excellent acrobatic control.

Zyrken  Bjorn Borg

Zyrken is a former gymnast that started his career in Parkour and free running when he was fifteen years old. He has been active for around ten years and runs the largest free running team in Sweden. Zyrken has been on the winner’s stand in most prestigious competitions in Parkour and Freerunning for the last 6 years. But what is Parkour actually?

“a holistic training discipline using movement that developed from military obstacle course training. Practitioners aim to get from A to B in the most efficient way possible.They do this using only their bodies and their surroundings to propel themselves; furthermore, they try to maintain as much momentum as is possible in a safe manner. Parkour can include obstacle courses, running, climbing, swinging, vaulting, jumping, rolling, quadrupedal movement, and the like, depending on what movement is deemed most suitable for the given situation.”

That’s interesting because Parkour, like skateboarding or aggressive in-line skating, tries to think differently elements from our daily lives: urban equipment, handrails, blocks. A natural match with fashion which tries to synthesise loads of cultural inspirations surrounding us.

The collaboration with Björn Borg runs as of July 1st, 2014. Previously this year, Björn Borg signed with Olympian freeskier Henrik Harlaut and Olympian speed skater Koen Verweij. Björn Borg will challenge Zyrken on a Swedish Mission later this year.

“We have followed Zyrken for a while and are amazed by his energy and skills. We immediately saw a great brand fit: Zyrken is both colourful and brave, just as the people who wear our products”, says Lina Söderqvist, Marketing Director at Björn Borg

A good move for the brand to set up more urban roots.

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