Are we sniffing (right, I said it) a new trend here? Keeping a classy loo is going to be a trending business nowadays. A few hours ago popped up posts and comments (Vogue) about a new A.P.C and Aesop product delicately named “Post-Poo Drops” or in french “Gouttes Anti-Odeur de Merde”. That’s what we’d call to drop a heavenly deuce.
Some might think it’s a prank (April 1st coming!), but we can’t really acknowledge, knowing the very peculiar humor at A.P.C… Also on the other hand, at OLO Fragrance, an indie brand from Portland, Oregon we just found DEUX Room Spray that also seems to be a genuine attempt to bring life and harmony to the shameful room. Hence the funny act:
“If a tree falls in the forest and no one is around to hear it, does it make a smell?”
No shit, Aesop + A.P.C. like OLO have some good ideas…