H&M has just pre-launched its new platform “H&M Fashion Against Aids”. The idea is quite simple:
“Show your support and upload your make-out picture. For every entry, H&M will donate $1 to HIV/AIDS prevention. Don’t be shy, it’s for a good cause!”
It’ll be fully available early April.
As Wendy wrote earlier: “25% of all sales will go directly to a variety of international youth HIV/AIDS awareness projects“.
