There was a great article in the NY Times, which has peen re-tweeted by our favorite Belgian fashionista Sophie, about the fact that more and more fashion bloggers need agents to manage their “careers”.
“Indeed, seemingly every fashion brand is working with bloggers these days, including mainstream brands like the Gap (which featured the avant-garde-leaning Susie Bubble in a campaign), DKNY (which hired the photo blogger Jamie Beck to shoot behind the scenes at its recent runway show) and Sunglass Hut (which held a heavily promoted contest for a full-time blogger).
But deciding which opportunities to accept can be tricky for bloggers, who risk overexposure and being seen as a corporate shill. A blogger’s influence is derived from independence.”
It’s true that as fashion blogging has become to a certain extent a real business issue, there’s a need to shape more professional processes. And the more you’re visible, the more it requires some times and some skills to properly manage your daily passion / work. For instance, for this specific blog, we’ve been diving into diverse new specs:
– HTML basic knowledge: yeah, it’s not 100% easy to understand how to customize your favorite WordPress
– Public Relations: you need to establish solid rules with brands and stakeholders. And yes, it’s a job
– Art Direction: we always ask for bespoke approach, we therefore need to be sharp enough to implement creative projects that suit our partners
– Promotion: once you’re proud of a post, well, you need to engage some publics who might be interested in it…otherwise, well…
– fun management: in spite of all this stuff, you need to keep pleasure in writing hey!