Its now live: Beyonce has an official tumblr.
Her first post is very simple:
“This is my life, today, over the years — through my eyes. My family, my travels, my love. This is where I share with you, this will continue to grow as I do,
But is she really The Girl Next Door?
I mean. We are definitely fascinated by Beyonce. The launch of her Tumblr is very logic, as she’s already preparing her succession
When we think about stars and God, there’s now a very interesting link. We love celebrities: they are very “daily”, and in the meantime, living so far on the edge of a parallel world. It’s very cool to give a kind of mandate to them: Angélina Jolie is in charge at UN, or Beyoncé is a new feminist icon when she sings “who runs the world? Girls!”
I don’t see any cause without a famous name signing the manifesto. They’re God representatives. Not so surprizing that so many Hollywood people are in sects – ha! ha! ha!.
Excuse my French.
But this “letting go” attitude seems highly mastered and organized. Think about Ashton Kutcher: some months ago, his tweets were just BS, it was part of his teenage arrogance. And we liked it. Now if you read his very last messages: it’s all about promotion, official statements etc. Nothing spontaneous at all. When I look at Beyoncé, the borders between public and intimate spaces are confused, melt. When she posts a photo of her family, it’s replicated in millions of conversations. Is it natural? Thought? A mix of the 2?
The thing is that celebrities who tweet, tumblr, blog, offered themselves a kind of perpetual and ever lasting life. Before, you wanted to promote a certain idea of youth. Madonna is, in this perticular idea, an icon of the past.
But are these new gods able to drive us to a big Light, except from our digital screens? Let’s wait. And retweet.