Beyonce on TumblR

Its now live: Beyonce has an official tumblr.

Her first post is very simple:

“This is my life, today, over the years — through my eyes. My family, my travels, my love. This is where I share with you, this will continue to grow as I do,

But is she really The Girl Next Door?

I mean. We are definitely fascinated by Beyonce. The launch of her Tumblr is very logic, as she’s already preparing her succession

When we think about stars and God, there’s now a very interesting link. We love celebrities: they are very “daily”, and in the meantime, living so far on the edge of a parallel world. It’s very cool to give a kind of mandate to them: Angélina Jolie is in charge at UN, or Beyoncé is a new feminist icon when she sings “who runs the world? Girls!

I don’t see any cause without a famous name signing the manifesto. They’re God representatives. Not so surprizing that so many Hollywood people are in sects – ha! ha! ha!.

Excuse my French.

But this “letting go” attitude seems highly mastered and organized. Think about Ashton Kutcher: some months ago, his tweets were just BS, it was part of his teenage arrogance. And we liked it. Now if you read his very last messages: it’s all about promotion, official statements etc. Nothing spontaneous at all. When I look at Beyoncé, the borders between public and intimate spaces are confused, melt. When she posts a photo of her family, it’s replicated in millions of conversations. Is it natural? Thought? A mix of the 2?

The thing  is that celebrities who tweet, tumblr, blog, offered themselves a kind of perpetual and ever lasting life. Before, you wanted to promote a certain idea of youth. Madonna is, in this perticular idea, an icon of the past.

But are these new gods able to drive us to a big Light, except from our digital screens? Let’s wait. And retweet.


  1. This is a wonderful article. I am a true Beyonce fan and she has always been very private about her personal life. She is now her own manager and she runs her own brand. She is a very intelligent woman, she definitely did this for some career inspired goal. I find it hard to tell when she is being sincere. I love her  the same though. 
    Thanks for shairing, I am now following on BlogLovin. 
    Tarah and the City

    1.  Dear Tarah,
      Thanks so much for your comment! we’re just starting in English around here, so excuse our mistakes 🙂
      We’ve also added you on bloglovin’, this place’s your place 🙂


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