Fashion in society & minds by the Boulevardiers
Ssense, Canada’s largest online fashion retailer, impressed us with this video clip. Actually, it’s not only “a” video clip, but an interactive shopping experience. (And yes, you’ll see again Diplo, but hey, we like this guy…)
“The music video premiere of ‘I Think She Ready’ featuring FKi, newly-signed Interscope rapper Iggy Azalea and Grammy-nominated Diplo debuts exclusively on SSENSE. The video was shot and produced in LA by founder of What You Steal, Alex 2Tone, whose previous video credits include Iggy Azalea’s “My World” and work with Dizzee Rascal and Danny Brown. The video was styled entirely by SSENSE, where you can shop Iggy’s, FKi’s and Diplo’s looks using interactive hotspot technology from wireWAX - every item featured is available to purchase directly through the video.”
It’s definitely a way to interpret the power of lookbooks, as it requires an action of viewers to get more details, more info.
We LOVE that.