Cogoo is another great example of innovative projects, based on cultural expectations. The principle is very funny; transforming a bike into a DJ mix pad and instrument.
In the spirit of freeriders’ battles, this “turntable rider” is a fantastic mash-up between street culture (“I match your trick and sound”) and live performance. It allows creative bikers to also be creative DJs, and it allows a crowd to interact thanks to smartphone. It’s huge, as the performer is also now a vector for other people.
It the company reaches 5900 likes on Facebook, they’ll try to launch “Turntable Rider” in a mass production chain.