Cogoo is another great example of innovative projects, based on cultural expectations. The principle is very funny; transforming a bike into a DJ mix pad and instrument.

In the spirit of freeriders’ battles, this “turntable rider” is a fantastic mash-up between street culture (“I match your trick and sound”) and live performance. It allows creative bikers to also be creative DJs, and it allows a crowd to interact thanks to smartphone. It’s huge, as the performer is also now a vector for other people.

It the company reaches 5900 likes on Facebook, they’ll try to launch “Turntable Rider” in a mass production chain.

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