Edwin Store in London

You probably know Edwin brand if you like denim. This 1947-born company has just opened its London store, close to Old Street.

© Tommy Robinson. Creative Direction by Edwin Europe - Rey Gautier, Benjamin Robinson, Pierre Boiselle.

 

And the spirit of the shop rocks (it’s been designed by Mark Amos – and for the record he had also already signed the brilliant 2011 S/S lookbook– with Finch Munro, and the retail journey has been conceived by Nicolai Sclater  ): simplicity thus bespoke approach.

 

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