If there were only one thing to say about this breathtaking new retail concept founded in Vietnam… But there’s more! We love the fact that Runway boasts a real creative and business manifesto. The hardcore choices to build the brand around the luxurious selection of designers are a groundbreaker for those who were still wondering how western designs would fit into boiling vietnamese and south-east asian culture. In a civilization craving for symbolics and multiple levels of statements, bringing the very codified world of worldwide luxury to Saigon was not a minor challenge. The organic yet pudic core called the Cocoon shelters a delicate private dressing room. The materials are natural yet contemporary, as a token of trendy wisdom.
Besides, taking such a fashionable stance in the rapid growing Vietnam economy is all but reckless. News report the opening of Louis Vuitton HCMC as the biggest starter for a LV flagship in Asia. We can’t wait to see the most elegant travelers around taking some time to visit this must-see and shop Jil Sander, Hussein Chalayan or Maison Martin Margiela.
On a digital take, Runway doesn’t only curate a selection of the best designers for Vietnam, the retail brand also takes charge in being a major trendsetter in the country by posting at a rate of a piece of news per day, all style and reader-oriented. runway fashion is made to inspire people and Runway Vietnam has understood the point. It has also launched a second store, called RRR, bearing the more affordable lines of acclaimed brands such as Marc by Marc Jacobs. Business is an affair of passion and wisdom, in fact of finding the perfect balance between them. We believe Runway will soon find that.