MARVELous start for the Sydney Fashion week

Fashion frenzies in the city! The Mercedes Benz Australian Fashion Week starts today with a whole bunch of brands present, main editorial staffs, blogger from all around the world and fashionistas running the shows…

Photo credit The Australian 

At 9.20 this morning Romance was Born opened the show with a spectacular, colorful and cartoonish Marvel Comics inspired collection. Some will find it ‘MARVELous’ and it is! Very reminiscent for me of the some Jean-Charles de Catellbajac master pieces, inspired from fantasy cartoons or Disney, with a new twist of style. The Marvel Avenger Mania is everywhere!

Let’s hope the fore coming week will be as colorful as cheerful and as fun as this show!

It’s also interesting to have a close look on how brands deal with bloggers now. Since the last few years they’ve been more and more integrated to the event by the fashion industry. At the beginning they were condemned to browse around the catwalks, wait the end of the shows to catch a glimpse at some models and some looks, photo-report was key and street-style was the trend. And then they were invited to the shows. Back rows at first but then bloggers were sitting in the front row alongside big name editors like Vogue’s Anna Wintour. And that becoming more common and everyone considers it just as normal.

This week for example style bible Harpers Bazaar will be hosting a bloggers only lunch with international cyber critic Susie Bubble. The Mercedes Benz Australian Fashion Week has developed a website with schedule and agenda of the shows but the tab #MBFWA SOCIAL HUB still empty so far…

But be sure that Bloggers, Pinners, Instagramers and Tweet-o- will be the most popular front rows guests at Circular Quay. Have fun mates and give us the best of this edition!


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