Lacoste x Central St Martins / EDL L.12.12 Rouge

Eau de Lacoste  fragrances are just one year old. To celebrate this anniversary, Lacoste introduced a fourth scent: Rouge, and mixed it with the legendary L.12.12 Lacoste polo, designed in 1927 by René Lacoste. Christophe Pillet, design director, invited Central Saint Martins students to create campaign visuals inspired by the collection.

Sabba Keynejad won the contest and it’s a great sensation: a kaleidoscope of fragrances, very pop and sporty. We love it.

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