We like C’N’C / Costume National. The brand always dives into good intuitions: pop, fluo or again now with a sweet criticism of our selfish attitudes in social networks.
«The concept of the campaign origins my idea about the new generation. Romantic, tough, chic, obsessed about staging and portraying themselves in every moment throughout their days and sharing their experiences with friends and followers over the social networks, a constant platform of visual communication.»
“Photographed by Tung Walsh under the art direction of al dente, the allure of this minimal, chic and urban collection is embodied by Yuri Pleskun and Hailey Gates.”
And one more time it works; because C’N’C acts as a filter between trends which are rising around us, and what brands make of that.