Agent Provocateur is used to make us sweat. It all started with Kylie Minogue riding an electric bull, in … very suggestive ways. For Autumn/Winter 2012, Monica Cruz takes the lead, in a campaign called “Wilhelmina: Show Your True Self”
“Set in Victorian London, the campaign tells the story of an enigmatic woman whose true Agent Provocateur spirit is revealed by a magical camera. Her inner sensuality is unveiled, and she mesmerizes and bewitches“. And we can understand the photographer’s incredulity at the end of the spot!