Solange Knowles X Madewell

Madewell, jeans makers which started in 1937, and sister store to J.Crew, have since grown a lot. They’ve embraced the digital culture, and in 2011, Alexa Chung HERSELF was the figure of the brand.

This year, the happy it-girl who will be Madewell icon for the year is Solange Knowles. The slasher/DJette is definitely THE 2012 fashion flavor. And she makes us forget Beyoncé. Who runs the world, sis?

Just discover the teaser right here:

I bet it’s going to boost furiously Madewell mojo this season….

 

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