Keel's Simple Diary, inner fashion

Ok I’ve discovered it ages later. OK It’s a bit cliché; but I’m now fascinated by Keel’s Simple Diary. The book and the app are very disruptive.

The motto is very simple:

In a world where products are out as soon as they’re in, where communicating without wires doesn’t come without strings, and even our accessories need accessories, we need simple tools. A book that helps us look inside because we are overloaded outside.

And that’s right: blogs, tumblr, facebook, all these publishing tools are made to go “public”. But extimacy can so to say be very annoying. Very painful and demanding; as you start giving ideas in a public space, outsiders can ask for more. It’s not your inner mind, protected as under a pillow. And even under a pillow, you now have smartphones buzzing around.

So Simple Diary gives your private garden back in business. You answer basic questions: why is that day specifically important? how are your relationships doing? Which noise annoys you? All these little details that make our lives a daily-telling power etc.

I know what to buy to my teenage friends; because I know that it’s already too late for me to go back in my 15 something years; but that it’ll be a great gift for next generations of friends, nephews and lovers, to have this precious item close to who they are.


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