When it comes to Social Media, at least three main concerns are asked by decision-makers, whatever your industry is:
Is there a relevant Return On Investment?
Does it really matter for my consumers?
How can I engage a wide audience?
Fashion’s Night Out (FNO), which will happen this year on Thursday, September 6, 2012 has already solved a lot of Social Media issues and could probably be a great case study that any marketer should have in mind.
You can read Lilzeon’s point of view on Social Media Today…Have a good Sunday!