Alter Ego: H&M x Jonas Åkerlund. London as the theatre of Fall Fashion

The movie, directed by Jonas Åkerlund, and starring actor Joel Kinnaman presents a dark London in which every man is supposed to create his own style.

A good story to present a classy night atmosphere…even if some of the items are already sold out!

 

H&M MAN PRESENTS: AUTUMN COLLECTION 2012 – SEE MORE AT HM.COM

 

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