Laurène Bordes and Emilie Aubry, the 2 designers who founded SEPT, represent this new generation of French talents, spreading a new idea of fashion. Ethics, pervasive inspiration, travels: a nice mix for beautiful accessories.
“Inspired by the exotism and finds of their world tour, SEPT is a mix of freedom, curiosity and dare. Seven is also the number of copies done for each item. Every piece of Jewelry is considered unique, designed for very limited and luxurious collections. With the same ethical standards, the leather used comes only from unused hides. The brand SEPT is a representation of the joyful madness of it’s creators.”
We had the chance to interview them. And the 2 friends have this nice “folie douce” which is pretty rare these days.
Why Sept is called Sept?
First of all, SEPT means “seven” in English. We chose SEPT for our brandname as the number SEVEN is a symbol in many areas, particularly in the field of art.
For instance in the publishing world, the first seven printed exemplars are used for calibration. These seven first books are considered unique pieces, the most precious and sensitive. Sought after by collectors, they are legally considered works of art.
Our collections are limited to seven exemplars which gives the object a dimension of rarity and preciousness. Each piece has a name and a story of its own, stories of legends and icons that have marked their eras. SEPT accessories make you feel unique and singular in its versatility and storytelling.
SEPT is also the number of stages of our pyramid shaped logo. It refers to the Niches pyramid located on the site of El Tajin in Mexico. These pyramids symbolize the six stages of life before reaching spirituality, the seventh and final step. Our logo symbolizes our state of mind toward the object, the world and life in general.
In every culture, every History, we find this figure as a symbol of happiness, luck and creativity … We hope that SEPT will bring us luck as well as to the person wearing it.
Tell us a story you’d tell for a first blind date?
There is this crazy story that happened to us lately.
One morning Emily received via Facebook a link saying today it was the worldwide planking day. Immediately we thought we had to do something here as well in Saint-Etienne. We both went to the design museum of Saint-Etienne (a city you might never have heard of…).Then we start planking in one of the room of the museum. At that point we were really feeling part of a cool international movement (even from Saint-Etienne!).
We actually went a bit crazy as we choose to plank on really famous designer chairs.
We were planking with conviction since a while already when a security guard arrived.He had never heard of the world planking day, actually never heard of planking. He just was panicking as he thought we both fainted, and then really upset when he realized we were not (those chairs were really expensive).
Here is the pic that prove our great (mis)achievement 🙂 So stupid, but so funny!
Probably a great ice breaker for a first blind date depending on the guy. He would either laugh or run away 🙂
How do you start your creative process?
As we both graduated from a design school, we learned a lot about all the design movements. We get our inspiration from architecture, furniture design and not only fashion design. This allows us to get a wider and different point of view.
We get as well our inspiration a lot though our travels. Meeting other cultures and travelling is the best way to get inspired and to see new things. We also always try to stay in touch of what is new in the design world.
In order to transform our inspirations into final creations we go through the process of a trend book. The trend book aims to summarize everything we want to see and feel in our collection.Then we start sketching our accessories. We do a lot more sketchs than needed for one collection. The final selection is made according to the spirit, esthetic and feel we want to give to the whole collection. Then the creation of the first prototype starts. Even at the prototype phase we often readapt and make some changes to improve the accessories.
Working together is great for us as we can challenge each other and bring both of our points of views in our accessories esthetic.
Where can we follow you?
The website is designed as a virtual art gallery that allows us to present our collection by SEPT, and outline future private collections conceived for specific retail partners and as well items designed in collaboration with artists.
In addition to the website we now can be found on social networks where you can like and follow us.
PREGO, a Magdeleine Gallot boutique in Saint Etienne, has been seduced by the world of SEPT and was the first to follow us.
We are in discussion with other Concept Stores in France and abroad and hope to get them on board very soon.
Dear shop and boutique managers, let see if we are a good fit, contact us for a first blind date 😉
You can say whatever you want:
SEPT is a great adventure between two neurotic friends in love with fashion and design, a duo !
EMILIE about LAURENE: “Laurène is a sensitive girl, rigorous, poetic and completely crazy … who tell jokes every minute …that I don’t always understand.”
LAURENE about EMILIE: “Emilie is ultra creative, generous, overflowing with positive energy, always with a big smile even during our long nights of work …. and she loves working in her gray jogging while eating candies !