H&M is really understanding how to educate and make us grow up with their stores.
They could have kept on providing cheap products, without any flavor. But working with Marni, or now with Maison Margiela, is a double asset:
– telling the fashion industry that H&M is not the ennemy but a trampoline
– generating again good interests and huge expectations
The collection is very well thought: a mix of classic products, and accessories, which are really in the current trend: rock leather jackets, sneakers-chic etc.
We can’t wait November 15!