Pop stars used to be English speaking, provocative American icons. Because of the media industry, and the huge entertainment business in the US, it is still America that can launch this sort of worldwide phenomenon.
But with the increasing importance of Asia, some rising stars are now starting to challenge at a worldwide level our Lady Gaga or Beyoncé. Think about J Pop icon Kyary Pamyu Pamyu, diving through kawaisa and Decora cultures:
In the new issue of Dazed & Confused, guest-edited by Nicola Formichetti, and out on Wednesday 14th November, the Haus of Gaga resident declared:
“I feel that there’s been so much attention on Asia in the past couple of years, but nothing out there actually representing the real Asia,”
The thing is that the soft influence of Asian slashers is now handled by younger generation, through Social Media, and who speak many languages.
Let’s make a bet: the next Lady Gaga won’t be from the US. But from Japan.