H&M for Brick Lane Bikes: beard riders and urban slides

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They have amazing beards. They ride bikes. They wear hipsters stuff and I bet they only eat organic food.

Well, we usually don’t really like these guys; but they have a strong dream and a strong commitment, and that we respect.

Discover the H&M collection with Brick Lane Bikes. After Levi’s Commuter Collection, it seems like riding a bike is no longer a kid’s game.

 

“H&M is pleased to announce a men’s capsule collection with Brick Lane Bikes of East London, combining the function of cycling wear with great city style for both on and off the bike.
The 11 piece collection has been designed by H&M and tested and approved by Brick Lane Bikes, one of the world’s leading custom-bike specialists. Inspired by both vintage pieces and today’s sports performance, the collection is made from more sustainable materials as part of H&M’s Conscious work. The collection will be launched on March 7, 2013 in around 180 stores worldwide, as well as online.”

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