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It’s true: blogging in a different country really changes the way you write and realize your fashion projects.
London is not Paris. And we’ve now found some key differences:
- You don’t go for lunch with PR; because British professionals don’t have the French “pause déjeuner”
it’s a great discovery – and a sad one – as in Paris, we used to go for massive lunches with PR, fashionistas, beautiful people (haha). It was not about the quantity but about the quality. Picking the right restaurant was a good sign that your PR was worth it.
In London, the meetings either happen for coffee (damn) or for a drink…when they happen. We miss our diet coke or glass of white wine at 1pm… - London fashion scene is less aristocratic
Maybe it’s just a wrong perception, but in Paris, you had this kind of implicit hierarchy between bloggers, brands, journalists. For instance, you need to really wait a lot and “fight” to get an invitation for a catwalk during Parisian Fashion Week. Let’s face it: Brits are cooler, and they understood that the wider a message spreads, the better it is for the *consumers*. But hey, French PR are not PR: they’re attachés de presse, sorry - London has Alexa Chung…
…and Paris can’t get rid of Carine Roitfeld. The new generation of designers is most of the time more popular abroad than in Paris. That’s a pity, but French fashion scene tends to focus on a glorious past. Too bad…
We’ll add other ideas in the next months ^^
