Surface to Air – New Paris Grenelle store

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Cult parisian contemporary design studio Surface to Air just opened a new retail space in Paris, crossing boldly an unforgiving river Seine. Rive Gauche is home to the famous Saint-Germain neighbourhood where style and wit has always flourished however flooded by tourists the Boulevard gets. It has a more private spirit, spaces are confidential, streets are quieter than on the busy Rive Droite. Elegance in all its essence, and settling there is just another strong statement by the label.

Surface to Air - Paris Grenelle

Surface to Air – Paris Grenelle

Inside S2A Paris Grenelle (opened January 13)

Inside S2A Paris Grenelle (opened January 13)

 

VQ

VQ stands for Vu Quan, Professor in the Dark Arts of Fashion Marketing. He left his junior concept store in France to develop a first class concept-store in Vietnam, helping the pionneering project to settle the most desirable brands worldwide on a new market.

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