Fashion in society & minds by the Boulevardiers
Cult parisian contemporary design studio Surface to Air just opened a new retail space in Paris, crossing boldly an unforgiving river Seine. Rive Gauche is home to the famous Saint-Germain neighbourhood where style and wit has always flourished however flooded by tourists the Boulevard gets. It has a more private spirit, spaces are confidential, streets are quieter than on the busy Rive Droite. Elegance in all its essence, and settling there is just another strong statement by the label.