CLEAN by Kling: when a brand transforms a misspelling into a nice music experience

Kling, the Spanish brand that every pretty girl likes, has a big problem: most of the time, people confuse Kling with the word “Clean”. The funny fashion brand decided to get rid of this problem, explaining how similar and extremely different the two words are. Based on the soundtrack “I heard it through the Grapevine” by Slits, Kling presents its new collection called…CLEAN.

Pure genious.

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