LANVIN x Alber Elbaz x Skype: digital splash in clinical fashion communications

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Let’s face it: digital and fashion industry are collapsing, melting their cultural territories, inspiring each other. A bit like Parisian streets used to influence designers’ work, or like society changes impact or are forecast through stylish creations.

This time, Alber Elbaz -again!- breaks fashion communications’ rules, “popping from a Skype window, totally making fun of the showcase of S/S 2013 collection.

We can only love this spoiling attitude. Alber Elbaz kicks the a**** of a too clinical communication, of this ageing arrière-garde still in charge and still highlighted during Fashion Weeks.

I hope that Karl Lagerfeld had a look on it: it’s not marketing, it’s creation.

 

The morning after the night before.
Beautiful women, beautiful men, beautiful light, beautiful friends.
Photographer — Steven Meisel
Creative Direction — House and Holme, Ronnie Newhouse and Stephen Wolstenholme
Make-Up — Pat McGrath
Hair — Garren
Set Design — Mary Howard
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