HUDSONJEANS #SS13 #LETYOURSELFGO #InstaCampaign starring Georgia May Jagger

As you know, we’re specially fond of Hudson brand. They’ve just launched their new Spring/Summer 2013 Advertising Campaign featuring @GeorgiaMayJagger, with her older brother James, centering around their brand mantra of #LETYOURSELFGO.

The campaign features Georgia May Jagger’s close-knit circle of friends and family including her older brother, James Jagger. The Instagram pulse gives a very lively and authentic atmosphere; and as Londoners, we recognize some of the real energy of our never-sleeping city.

“Georgia and James are extremely close and have a fun relationship and that was important to us… to harness that energy,” Kim said.

The shooting also features her friends including her boyfriend and brother’s @Turbogeist band mate, @Josh McLellanUK

Georgia May Jagger abbey road #letyourselfgo Georgia May Jagger portrait #letyourselfgo James Jagger portrait #letyourselfgo


Art Direction : Al dente // Photography : David Mushegain
Styling : Yasmine Eslami

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