As you know, we’re specially fond of Hudson brand. They’ve just launched their new Spring/Summer 2013 Advertising Campaign featuring @GeorgiaMayJagger, with her older brother James, centering around their brand mantra of #LETYOURSELFGO.
The campaign features Georgia May Jagger’s close-knit circle of friends and family including her older brother, James Jagger. The Instagram pulse gives a very lively and authentic atmosphere; and as Londoners, we recognize some of the real energy of our never-sleeping city.
“Georgia and James are extremely close and have a fun relationship and that was important to us… to harness that energy,” Kim said.
The shooting also features her friends including her boyfriend and brother’s @Turbogeist band mate, @Josh McLellanUK
Art Direction : Al dente aldenteparis.com // Photography : David Mushegain
Styling : Yasmine Eslami