The Broken Arm : new top parisian concept store

We’ve been following these people for a while… From the beginning, actually. When De Jeunes Gens Modernes launched in 2009, we believed this collective of sharp, curious and intelligent fashion and culture minds would go very far. While American geniuses Humberto Leon & Carol Lim – founders of cult store and label Opening Ceremony – moved a few months ago to Paris to coolify crumbling legend Kenzo, these discreet professionals made their way into the address book of the best talents around the world. Focusing attention on a carefully curated feed of news dedicated to exclusive and über-cool labels and artists on their blog, De Jeunes Gens Modernes would definitely become an indispensable hub of contemporary fashion.

Emerging brands were always what made the edge of still running DJGM. But today, part of the team has taken it to another level. With lots of love as proven on their Facebook wall from belgian pionneers Hunting & Collecting, Guillaume, Romain & Anaïs have launched The Broken Arm: a delicate contemporary fashion retailer dedicated to exciting labels and a sleek and sophisticated understated metropolitan (yup altogether) lifestyle. The Broken Arm is seated in the hot neighbourhood of NoMa (North Marais), where creative labs such as art library slash gallery Ofr or showroom slash gallery Ra also have their address.

Adepts of 3.1 Philip Lim, Carven, Cédric Charlier, Jacquemus, Kenzo (what were we saying about the young guns?), Patrik Ervell, Raf Simons… will find a whole new offer there. It was expected that an exploratory modern retailer would settle in Paris, but how better could it be than curated by this experimented team of passionate scouts and analysts?

Here are some premiere pics of the incredible space opened at 12 rue Perrée, Paris III.

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