Every week or so, follow our editor slash pro-buyer VQ into the depths of the Internet to single out your best shots at stylish and promising french brands and designers. When it comes to contemporary fashion, we tend to overlook what Frenchies can do. Quite an error, shall we say? Here’s a first style why.
This shirt by young label BWGH is all about mixing the comfort of vintage denim to two eye-catching details: the very graphical indie patterns on the breast pockets and a very streetwear-inspired hoodie.
These red-dyed jeans by Parisian-New Yorker label Etudes is a must-have. The fabric is incredibly reliable and the dying technique is perfectly mastered. The cut is a perfect mix of vintage higher waist and contemporary fitted lower legs. Eagle eyes will spot the subtle two-colored waist, a signature move of the label since it was called Hixsept.
French sneaker-maker Veja teamed up with parisian concept-store Frenchtrotters to create this pure high top pair. All Veja materials are ecologically elaborated in Brasil, from cotton to leather and tint. This burgundy reference is dark enough to be elegant and stripped of any streewear feel. It matches the level of desirability of cult Common Projects, with a much easier price tag.
###Instagram us @vuquan if you shop the look or part of it!