Paulina Villalpando from the PAAR Blog: accessories have never been THAT essential

There are women with weapons, who manage to teach us fashion without any dictatorial tone. And women who manage to create meaningful fashion pieces; accessories have never been that essential. That’s our feeling with Paulina Villalpando from The PAAR Blog. And you guys are lucky: here’s what she said.

When did you start blogging and why?

We (Ari my best friend, and I) opened The PAAR Blog in 2008. It was initially intended to be a dynamic news plattform to promote our accessories brand PAAR, but it soon evolved into a personal style and lifestyle blog. We currently post content from three different countries: the United States (Ari lives in New York), the United Kingdom (I live in Oxford) and Mexico (the rest of our team and operations are based in Mexico City). We love the blog for two main reasons: it allows us to write about our passion, while promoting our accessories brand through our personal style photos.

You also design accessories, like belts and jewels: where do you find your inspirations?

We usually draw our inspiration from our real life. Since I moved to the UK I’ve been influenced a lot by the British fashion scene, and that is reflected in my drawings and designs. Ari also is influenced by her life in new york, and we both have a Mexican background, which is influenced by folklore, color and tradition. We always create new things and love to experiment.

How would you describe the Mexican Fashion scene?

It is growing fast. We’ve been around for quite a while now (our brand’s 10-year anniversary is this year!) and we’ve seen a lot of improvement not only in the number of designers and people interested in fashion, but also in the exposure of Mexican fashion and style worldwide. We are putting ourselves out there, and it was about time! We have a lot of young talent and we need people to know about it.

What are the blogs you like to read?

We love StyleScrapbook (who doesn’t?) because she helped promote Mexican fashion in a time where Mexico wasn’t perceived as a “stylish” country. We also like Amlul, DearMilano, KnighttCat and The Man Repeller.

Fashion can change the world: do you agree?

Yes, particularly sustainable fashion. Fashion is one of the largest industries in the world and if we manage to make it sustainable, we will make an enormous contribution to preserving our environment.

What do you expect from fashion brands?

Originality and quality. One good item is better than one hundred cheap and poor-quality ones.

You’ve met Cara Delevingne during New-York Fashion Week: is she popular in Mexico?

She is getting quite big in Mexico and elsewhere. Its the second time we’ve met her, we also met her at the Jason Wu backstage last season in New York. We also had the chance to see her at the British Fashion Awards at the end of last year.

Where can we follow you?

Instagram, Twitter and Facebook. Please also visit our online store, we ship worldwide! Prices are in Mexican pesos (super cheap for Europeans!)



Co-founder of Hit Bag

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