Lacoste has just released an interesting platform called Lacoste Celebrating Eighty. You can play to “Match Point”, “Croco Ball”, “Galactic Racket” and “Twin Polos”. A very funny move from Lacoste into Space Invaders, Pong, or Pacman references.
The brand had already dived into gaming culture in 2010 with their Lacoste Championship.
Let’s play.