Adidas has just released their new 2013 global campaign. A-Trak and So Me clash talents and sample lives to bring in a new style for adidas Originals. It’s basically an exciting collision of art and style. This cultural accelerator let people create untypical digital mash ups, where artists become the raw material of outfits selection.
It’s interesting to see that Adidas had already revealed a local adaptation of this campaign with Kang Dong Won last January (a popular Korean & Japanese actor & slasher).