It’s just an opinion but when we watched the first episode of “LOOKBOOK: the series”, we could not believe what we had experienced.
Whereas street-style photography is currently attacked everywhere, mostly by Suzy Menkes with her provocative article “the circus of fashion“, and that GARAGE Magazine released a very interesting short-film demonstrating – sometimes – the absurdity of digital fashion, we were expecting a lot from Lookbook.nu , probably THE most symbolic place for fashion bloggers of the first generation.
Lookbook.nu is not ANY social fashion platform; it’s probably still the leader when it comes to posting your outfits of the day, spotting emerging trends, discovering international talents. There’s a fantastic database of styles, so a very high level of demand, as Lookbook.nu is sincerely used by SO many journalists, fashion buyers etc.
But what they’ve just released is just…creating a sort of suicidal jump.
In this…”series?”, you see some superficial people, brainless, artificial, absolutely immature, falling into a love story. There’s this star-fashionista who is jealous, this poor pie who has a very intrusive brother (lucky her!), a weird imagery and a very annoying direction. The difference between Pretty Little Liars and this series? The scenario; the photography; the storyline; the pitch.
I hated it, not because it’s crap but because it’s Lookbook.nu, and I tremendously like Lookbook.nu.
But the platform has just offered some new arguments to Suzy Menkes. We’re so immature, fellow fashion bloggers, so immature…