LOOKBOOK: the series. The big fashion fail of Spring

It’s just an opinion but when we watched the first episode of “LOOKBOOK: the series”, we could not believe what we had experienced.

Whereas street-style photography is currently attacked everywhere, mostly by Suzy Menkes with her provocative article “the circus of fashion“, and that GARAGE Magazine released a very interesting short-film demonstrating – sometimes – the absurdity of digital fashion, we were expecting a lot from Lookbook.nu , probably THE most symbolic place for fashion bloggers of the first generation.

Lookbook.nu is not ANY social fashion platform; it’s probably still the leader when it comes to posting your outfits of the day, spotting emerging trends, discovering international talents. There’s a fantastic database of styles, so a very high level of demand, as Lookbook.nu is sincerely used by SO many journalists, fashion buyers etc.

But what they’ve just released is just…creating a sort of suicidal jump.

In this…”series?”, you see some superficial people, brainless, artificial, absolutely immature, falling into a love story. There’s this star-fashionista who is jealous, this poor pie who has a very intrusive brother (lucky her!), a weird imagery and a very annoying direction. The difference between Pretty Little Liars and this series? The scenario; the photography; the storyline; the pitch.

I hated it, not because it’s crap but because it’s Lookbook.nu, and I tremendously like Lookbook.nu.

But the platform has just offered some new arguments to Suzy Menkes. We’re so immature, fellow fashion bloggers, so immature…

  1. Hey Laurent – just wanted to say thanks for your honest opinion about the Series. I’m one of the founders of LOOKBOOK.nu and I really appreciate both the nice things you had to say about the site as well as your criticisms of the show.

    We didn’t intend to make a statement or prove anything about the legitimacy of “street style” fashion or personal style blogging (though personally I think it’s not even a question at this point). We just wanted to make something which our audience would enjoy and we had fun doing it. (It’s this same sort of attitude I think most of our members take on when they get into shooting and sharing looks.) Whether you’re a fashion blogger or running a fashion community, you have to be willing to take bold risks and try new things, if you’re gonna have any chance at success.

    I appreciate your desire to defend fashion blogging against accusations of absurdity, but my answer is that no matter what, haters gonna hate. Ultimately, the audience we build, the influence we earn, and the impact we make will speak for themselves. So I’m focusing on doing that and empowering others to do the same.

    1. Dear Andy,
      thanks for taking the time to explain your approach.

      I’m also certain that you did not intend to dive into the “affair” targeting fashion bloggers and that your series want to simply be a fresh content for LOOKBOOK.nu community.

      Nonetheless, you have a responsibility for what you release and on how you “market” it. Because you’re one of the leaders, the signals you send to us (“grown-ups bloggers?”) are important. I’m not the only one to feel a bit sad with this series: http://four-pins.com/style/lookbook-the-series-is-mind-blowing/

      Of course, this series won’t blow away the millions of interactions that are generated on your platform; my question is: will it nonetheless add value?

      As you say, you need to take bold risks: I’m waiting for a more challenging move from LOOKBOOK.nu . Fashion can change the world, and you have a role to play in it.

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