Today, our world tour drives us to Poland, where we meet Lucy Seremak from Insider Online. As Warsaw is progressively attracting a lot of new talents, we wanted to get a “local” point of view.
When and why did you start blogging?
I was always fascinated by new media, fashion and magazines and I thought it would be great to be a part of it. So about a year ago I started my blog.
“Fashion can change the world”: what do you think about that?
I don’t know if fashion is changing the world but for sure it influences it a lot. Now fashion is not only about clothes, it is architecture, music, food, tech, vehicles. It is in almost every aspect of our lives. Even in politics, just look at Michelle Obama and her relationship with fashion. For the second time, she’s Vogue’s cover girl, and that means something. But (to quote Stan Lee) “with great power there must also come great responsibility“. On one hand fashion icons, brands, models are involved in great amount of charity but on the other, fashion industry is partially responsible for creating unattainable, unhealthy models of beauty. Do I think slim models like Anja Rubik look beautiful? Of course I do, but I believe that beauty doesn’t know size. This is one of the things I want to show on my blog, you can wear size 12 or 16 and still look pretty and fashionable. I’m not size zero but I’ve learned how to dress properly to my figure.
Can you define a fashion identity in Poland?
For sure we like to keep up with the trends. Even though 30 or 40 years ago we only had like 3 brands available on the market, everyone was sewing and tailoring at home. Now we have big retailers, luxury brands and online shops from around the world. Not to mention a lot of great Polish designers like Bohoboco, Zuo Corp, Nenukko, Lukasz Jemiol. With all that everyone can create their own unique style.
What are your sources of inspirations?
Generally I’m inspired by the Golden Age of Hollywood and contemporary New York but really I take my inspiration from everything. It can be movie, piece of furniture, song, my friends and my favorite blogs ManRepeller, Hanneli and Cocorosa. And of course magazines, as I said before, I’m fascinated by magazines, not just the photos or layout but the whole experience of keeping it in hand, flipping pages, smell, the process of creating it… Probably I’ll be the last person on earth that will be still buying paper magazines instead of downloading them.
What can we wish you?
Just an Upper East Side apartment. I’m kidding. I wish that my blog grows enough that I could attend New York Fashion Week.