Mags from The Smart Girls Fashion Guide: "I do think that overall British street style has a very grungy feel to it"

There’s something irreverent and chic with Mags’ blog. The first promise you read from her is:“If you’re bored of reading yet more fashion nonsense churned out by the internet, I hope you’ll at least stick around for my uncontrollable sarcasm“. I can tell you one thing: this girl does not talk BS. This girl has attitude.

Mags: you say you “don’t like bloggers with egos. They stink”. How do you smell the right digital people? 🙂

Usually, I’m just drawn to people who have a lot of fun and don’t take themselves too seriously. The whole blogosphere turned red when Company Magazine published a ‘Super Blogger’ edit and people were miffed that they didn’t make the cut. But my philosophy is “it’s just blogging”. It takes A LOT to become a super blogger; I’ll never be one and I’m happy with that because it’s just a hobby for me.

So it’s always great to meet like-minded people – bloggers who have other interests outside of their blogs!


Your blog aims to give some advice to your readers: how do you pick the topics you’re going to write?

I don’t know if what I post counts as advice, or I don’t try to advise people too much anyway. I work in fashion so I share a few industry bits and bobs and I post about new brands and the small independents that people may not have heard of yet (the big dogs don’t need people like me). I just hope people find it useful or interesting.

The topics are usually inspired by current catwalk trends but mostly just what I come across when I’m shopping! I really do seem to find fresh and exciting designers / retailers every week and I spend a lot of time on etsy searching for crafty fingered folk too.

How would you define a “British fashion” identity?

There really isn’t one “British fashion identity” I don’t think. Every city or town can be different but I do think that overall British street style has a very grungy feel to it. I love Camden for street style inspiration. Everyone is so effortless there.

“Fashion can change the world”: what do you think about that?

I don’t agree. I love fashion. I love everything about fashion. I can’t get to sleep at night sometimes because of fashion (building outfits in my head). But I don’t think it has the power to change the world. It brings people together and it’s inspirational just like art – but it doesn’t feed the poor or instigate world peace – haha! Now music….music can probably change the world. 😉

Where can we follow you?

You can read my blog over at and sign up to my RSS feed to get my latest posts. Or you can follow me on Twitter at @magstheblogger.


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