L'Oreal Paris: new Instant Beauty Box

So L’Oreal Paris has just released its new e-commerce platform called l’eboutique.

Beautistas are already exploring the new site, but what really triggers our interest in the new monthly-based “Instant Beauty Box”. L’Oreal Paris seems to get inspired by Joliebox and Glossybox, right?

We’ll see how it goes and if other beauty brands will dive into this tangible service.

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