Burberry: the best is to come with their coming digital strategy

I’ve just written an article for The Wall on why their digital strategy is just starting and why we can expect more crazy experiences in the coming months.

It’s funny to see how we as consumers and fashionistos / fashionistas are more and more involved within the advertising process of a fashion brand: it’s no longer about promotion but about creating consent and engagement. The “climax” of an ad, if very important for media coverage, is not that relevant when it comes to conquering new customers.

Anyway, if you’re keen to read some Social Media / fashion marketing, it’s on The Wall!

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