Grey Goose Iconoclasts of Taste: learning how to enjoy our senses

Grey Goose, the Bacardi-owned brand of vodka, which is produced in France (cocorico!) has just revealed a new programme called “Iconoclasts of Taste”.

The idea is that three visions that seek to change the way we experience taste are going to be promoted, thanks to mixologist Tony Conigliaro, fashion designer Giles Deacon, curator Carrie Scott and chef Nuno Mendes.

As cocktails and alcohol beverages need to reinvent their positioning, we can’t wait to discover more of this strong statement.

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