Fair Trade from China

Curiously a few weeks after the sad collapse of a textile factory in Bangladesh, we have received in our mailbox a quite rare type of contact. A chinese sports shoes factory/brand had decided to reach out to us and bring its work to our attention. What has really frozen our minds is not the product itself, but the way our contact methodically introduced its work: not only did he produce a lookbook, he sent a whole 9-page company profile auditing its production chain, its social support (workers care and accomodations), as well as its paperwork including … a fire service inspection notice. Obviously, we immediately thought this new corporate and RP attention to what’s behind the curtain was interesting enough to be shared.

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