The Story of the 501® Jean: 140 years of quest for progress

Levi’s is one of Lilzeon’s favorite brands. Because there’s a daring and ambitious communication; because there’s a rough and engaging approach; and because his brother always wears 501.

They’re celebrating 140 years of 501 stories. And we can only wish Levi’s a happy birthday.

Since its invention 140 years ago, the 501® jean has taken on a life of its own as a beloved icon of culture and style around the world. From old to young and punk to prep, the 501® is one of the most democratic fashion items ever created, defined by the people who wear it. This film highlights the major evolutions in design of the 501® and its influence on culture throughout the decades.

The Levi’s® 501® jean. The uniform of progress since 1873.

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