Louis Vuitton: bubbling with elegance for Noé

Louis Vuitton has just released an interesting film for its iconic daily bag, Noé. Noé is the second oldest Louis Vuitton bag.

“The story of its creation is the stuff of legend. Looking for a stylish way to transport his valuable vintages, a champagne producer placed a special order with Gaston-Louis Vuitton. He designed a timelessly simple bucket shape, which could hold four bottles upright and a fifth upside down, secured with a supple leather drawstring. He called the bag Noé – in reference, it is said, to the biblical hero who, when he left the Ark after the Flood, planted vines on the mountains of Ararat.”

Now we know where the bubbles come from

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