Unexpected? by Chicago Department of Public Health

Chicago Department of Public Health (CDPH) has just released a very interesting campaign, aimed to spread the word about unexpected pregnancy among teens.

This provocative campaign is great: it presents boys who seem … pregnant. Another great move to incite teenagers to use condoms to avoid unexpected pregnancy or STIs.

The codes of communication use a lot of references to menswear: let’s hope it’ll generate as much attention!

chicago unexpected pregnancyse condoms.


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