Candid. The new men, with Chris Sengthong

The overly-man figure can watch its back. In response to the style-pressure and dictatorship some magazines try to impose, a few voices are not ready to surrender yet. Today, meet Chris Sengthong and his “Candeur”, and be ready to listen your inner light and frivolous voice.

How did  you start the “Candeur” project?

I recently opened the website, on June 21th, with the need to talk about men’s fashion in a different way. I don’t think that people always recognize themselves through the ideas of dandyism, sartorialism and elegance. “Candeur” talks about men, and was made for them. I think that we all deserve a slightly touch of innocence and frivolity. I like to take my time when it comes to fashion, and that is what “Candeur” is all about.

The website is quite promising, do you take care of it all by yourself?

For now, I wrote all the contents, and it wasn’t that easy at the beginning, because I didn’t want it to be a “blog”. I see it more like an online magazine, which is more convenient for me, and totally respond to my editorial policy.

You seem to have a specific idea of what makes a man today, can you quickly draw his portrait?

Well… I don’t think there is one particular type of men, especially in Paris. My website is divided into four different categories, you have the fashionisto, the lover, the shopaholic and the esthete, so everyone can relate to a few articles at least.

 In which category do you fit in?

Candeur” totally represents myself, I’m candid, in love, esthete, definitely a fashionisto and so a shopaholic. There was a last category I finally decided to erase, which was basically the “jerk”. Everybody has an inner jerk!

When I launched the website, I thought that I’ll reveal myself like I never did before. I think it’s every blogger’s fear… But on a second guess, I remembered that even before “Candeur”, I was  present on social networks, so I saw it like the next step of my career. When I talk about it, nobody’s really surprised about my way of writing… Actually, they know me that way!

Did you attend the Men’s Fashion Week in Paris? What are your thoughts about it?

I’m worn out! Next summer will be colorful, and I don’t even know how Parisians will handle it. We can’t say that color block is back, but the man will be 300% bohemian. Designers tend to loose their  sharpness, opting for inspirations directly brought from the 50’s and 70’s… I can’t wait to see how magazines will compose with these looks next year. I also noticed that a lot of designers went for really loose cuts, except for Saint-Laurent…

 Everyone’s struggled with this collection, what about you?

If we talk just about the style, Slimane is either late, or too ahead of fellow designers. But I’m sure it will be a best seller, it’s definitely wearable. Rock fans will be thrilled!

 Can you quickly describe us your early career?

It all started in a communication agency, for which I worked for two years. I learned everything I know about the web there. Then, I worked in a start up company called Menlook, which is now one of the best online stores for men. I took care of the web part of the project; I launched and wrote the digital version of The Menlook Tribune, the company’s magazine. I think it’s a very good way for the e-seller to bound and communicate with the buyer.

In the meantime, I had started some freelance fashion journalism work; I was already writing for Têtu magazine. Honestly, it inspired me a lot when I launched “Candeur”, I do not hide that I target men who love men. But I’m aware that my readers spectrum is larger than that.

I thought it was still an open spot, so I decided to create the website very quickly.

 Have you ever thought about editing your own magazine?

One day, I hope so! It’s a decision you need to think of very carefully. You can’t edit a printed magazine just like that, it requires a lot of work and dedication. I’m too young for that!

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