The French brand “Le Leon” has just generated very negative reactions among fashion spheres with the release of a very controversial collection. One of the reasons for this bad buzz concerns a sweatshirt, with the motto “chomeur” (unemployed). The white model is surrounded by 2 black sweepers. And when you know the situation in France, you can imagine how stupid this lookbook may appear.
The sweatshirt is sold 285 euros; something very expensive when you consider the quality of the product. As Mathilde Laurelli (L’Express Styles) sarcastically asks:
is unemployment a new fashion trend among hipsters?
What’s super interesting thus is to wonder if we can make fun of everything in fashion. And the answer is probably: no.
We’ve asked some fashion specialists and readers what could be the rules of a positive fun and here are their answers:
- Fun should be done when there’s a deep narrative beyond the coup. And it’s true that in this case, as the story is very poor (oh, it’s, oh, just second degree < WTF?) the fun is not an entry point to something else
- Fun could be implemented when fashion tries to fight against something or for a cause: it can be a way to attract a wide diversity of new people to use the fashion statement as a statement at all!
- it should be done in a positive way, not in a too dirty way: making fun of Lindsay Lohan when she’s on rehab? Well, then what? It does not mean that a fashion brand should not be aggressive at all: fantastic brands bring us, in a sometimes violent way to new spheres
At the end, the question is not to debate on the mash-up between fashion and LOL, The only thing that matters is: brands, what do you have to tell us? Before diving in second degree, what do you offer at the very first encounter. And very often, not much more than just a piece of cotton.