AllSaints Sun City: when the London brand says "go to hell" to fashion advertising

We love AllSaints. Not only because Lilzeon lives in front of their flagship store, but also because there’s a sweet incandescence in each of their clothes and leather jackets. This time, they’ve released a very provocative film for their swimwear collection. Enjoy it.

AllSaints Film’s latest release is a seductive and subversive short film which confronts the clichés and conventions of swimwear advertising. A provocative tale of displacement and individuality, Sun City was entirely devised, shot and edited in just two long hot days in London this summer, demonstrating AllSaints’ continued spirit for creative disruption.

You can shop the Ember bikini right here.