Rihanna for River Island: streetstyle that does not totally look streetstyle

How to make streetstyle-like collections without being too “streetstyle”? That’s the performance of the new River Island collection for Autumn Winter. And we’re pretty sure it’s going to be a hit among teenagers and street culture fans.

The Campaign, shot by Lachlan Bailey, styled by Mel Ottenberg, and directed by Rihanna, highlights the rising supermodels: Ji Hye Park, Nayasha Kusakina, Milou Van Grossen and Tati Cotliar.

The new collection will be available on September 12. Yummie.


aw13 rihanna river island

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