Pierce Your Keys. BoX, design worth stealing it

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We’ve been following Box for quiet a long time now. And they’re back with an impressive new set of design pieces.

Design enthusiasts now finally have an option beyond the age-old Tiffany & Co. key ring. boX, a New York based accessory line, is releasing the keystudTM, a reinvented key ring that mimics a stud earring.

boX’s product line of 9 daily essential accessories aims to fight visual pollution from the endless branding, product warnings and physique destroying bulk. Their branding effort began with ‘Black Box,’ their erotic film noir short, which was an official selection at the Cannes Film Festival in 2011 and at the La Jolla Fashion Film Festival in 2012.

The boX product line is now available via their crowdfunding campaign on Indiegogo.

designs worth stealing from boX on Vimeo.

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