We had a chance to attend the party of G-Shock’s G-Sessions with Ghost Poet (as Creative Ambassador) few days ago. The concept? A search for extraordinary individuals or groups who will come together through their creative disciplines to evoke G-SHOCK’S SPIRIT OF TOUGHNESS. Throughout the G-Sessions campaign, talents will rise to the challenge of completing an exceptional piece of art that will compete on a European-wide scale.
A very step-by-step, involving and rewarding program: it’s both a celebration of local activists and a respectful approach of creativity. Even pizzas were made within the pop-up store, in a massive oven outside. This is the sort of detail we like 😉
As a launch addition, G-SHOCK will produce 10 limited edition watches and packages designed by the artists, inspired from their original art piece. The local winning designs and art pieces will be presented at the G-Sessions final party in Berlin on November 27th.
The event will merge every part of the campaign through an extraordinary mix of music, design, art and fashion. A European-wide voting platform will be raised through which the audience will vote for their favourite creatives and their finished work. Voting will be activated through Facebook and will include a live stream that will facilitate voting up until the last minute of the final event.
When UGC meet Casio, we can expect some tremendous designs to come.
“Creativity to me is a combination of not only thinking outside the box but also considering that the box maybe not a box at all, not limiting one’s thoughts and going with what’s in your gut also come to mind.” Ghost Poet
The crowd in Brick Lane was pretty nice. Cool people, enjoying a nice Pop Up store in summertime. Let’s wait for the next edition!