The long-lasting relationship of convertible cars and fashion is arguably one of the most solid affairs within the fash world.
Mercedes-Benz has further nurtured the links between its own range of convertible cars by actively promoting the fashion business since it first sponsored the London Fashion Week in 2009.
Not only the German car brand has sponsored the Mercedes-Benz LFW for the past years, but its most covetable cars have done the catwalks around the world and became fashion items
Mercedes convertible cars have been used in fashion shoots for decades, being used to automatically inject that little bit of rock’n’roll glam into the brand itself. Ultimately, the cars also provide that needed coherence along the narrative lines, instantly upgrading the advertising to a piece of artwork.
However, the Mercedes isn’t always just a prop in a fashion editorial’s glossy pages. Thanks to the personal touch of Mara Hoffman, the designer’s print Mercedes convertible stole the limelight earlier this year at the Miami Swim Week. The designer’s unique fashion sense went into action, covering the car in the bright, statement prints that she is rapidly becoming known for. This particular design was to celebrate Mara’s appointment to the ‘Mercedes-Benz Presents’ designer, alongside 30 of the industry’s most influential designers.