This is an arty and fashion dialogue; the personality of the Maison Martin Margiela 1970s Chuck Taylor All Star and Jack Purcell sneakers reveal their true selves between the vivid colors of the canvas and the pure white. Basically, the more the sneakers are used, the more the lucky owner can reveal his own personality, individuality.
A smart approach of the success of Converse: shoes are boring, people aren’t. And with Margiela’s uplift, the journey is closer to the stars.
“We’ve always been fascinated by white, it is used as an outer layer, so as to convey a sense of incognito. A kind of poem in which the sneaker over time is becoming increasingly popular” said a representative for Maison Martin Margiela.