I have recently discovered my grandfather’s diary. An old notebook, half sepia and half blue. He was writing about his Italy in the 1950s: RAI starting to broadcast, the transition between an agricultural state to the industrial revolution. And love, everywhere. This era precisely refers to la dolce vita.
Some iconic symbols of Italy were born in the 50s. And a particularly important – but small – car is part of a lot of Europeans diaries: the FIAT 500, cinquecento as lovers say. Designed by Dante Giacosa, the Nuova 500 evokes freedom, road trips, reconstruction, the feeling that everything is possible.
Some decades later, the Fiat 500 changed a lot in terms of performance and look. But there’s still this je ne sais quoi which makes it really attractive. The 50s could be very similar to the 2010s: after all, we’ve experienced the crisis and even if everything’s not peaceful, we are also part of this tribe of slashers. We go fast, and we only know that we must keep driving. Our memories could be also full of the cinquecento and of the people who were with us, singing loudly another pop song close to the city. Yes, the City is ours tonight.
We are modern warriors; our pens are digital but our dreams are concrete and full of brick lanes. There are million miles to cross and love. But isn’t the journey the purpose on its own hey? We chose digital watches but we check the clock on our smartphones. We no longer have to go to the army but we love camouflage style. We are no longer punk or goth’ but we still pick black wristband.
This modern ambivalence is not that far from the 50s irony. Because we have everything to create and shape again, humor is also deeply rooted in our veins.
I love this quote by Federico Fellini: “Life is a combination of magic and pasta”. The guys who partied last night also claimed it.
The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. The new FIAT 500 Autumn/Winter Collection campaign has taken inspiration from the well-known paper cut-out doll concept to strengthen the position of the FIAT 500 as a fashion accessory.
Photos by Thien Nguyen
Disclosure: Compensation was provided by Fiat via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Fiat/Fiat 500.